Tata Announces New John Deere Dealerships in Tanzania & Malawi

Company to support agriculture, construction, and forestry in both countries.

By Yvonne Tagoe on
13th August 2022

Tata International Africa is expanding in Tanzania and Malawi to support the fast-growing agricultural and construction markets.

John Deere, which produces turf, agricultural, construction, and forestry machinery, focuses on strengthening its presence in Africa and the Middle East (AME) through its 218 dealerships. 

Tata and John Deere will collaborate to provide customers with equipment to cultivate, harvest and build upon the land as the global need for food and infrastructure rises dramatically.

“At John Deere, we are committed to living out our strategy of providing customers with the best products, service, and aftermarket support in agriculture, construction, and forestry,” says Jaco Beyers, Managing Director of John Deere AME. 

“Tata International is a true partner and is also invested and dedicated to this strategy. Tata supports our customers in delivering sustainable food production and creating infrastructure in Africa.”

“Tata International Africa’s solid reputation of supporting John Deere products in several countries in Africa has enabled us to make this commitment in Tanzania and Malawi. We are extremely proud to have been given this opportunity to represent the brand in more countries on the continent,” said Len Brand, CEO of Tata International Africa. 

Tata Africa Holdings in Johannesburg, South Africa, is the group’s headquarters in the continent. 

“Tanzania and Malawi’s diverse mining and mineral industries, as well the all-important agricultural sector, play a significant role in the development of their economies. We look forward to contributing to the further development of these economies and their populations with this expansion and pledge our support to the customers through our uptime strategy,” Brand said. 

John Deere and Tata International Africa will further expand their construction and forestry operations into the Ivory Coast and their agricultural, construction, and forestry operations into Senegal.

Top Photo: Jaco Beyers (left), Managing Director of John Deere AME, and Len Brand, CEO of Tata International Africa (provided by Shift ONE )

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