GBB’s 6th Hospitality Innovation Summit - Morocco in the Lead-Up to FIFA 2030

Market in Motion

Morocco no longer needs an introduction. With FIFA World Cup 2030 on the horizon, a 26-million visitor target, and over 150,000 hotel rooms required before the decade closes, the country’s hospitality expansion is already well underway. From Rabat and Marrakech to Casablanca, Tangier, Agadir, and Fez, projects are moving, capital is active, and timelines are tightening.

The window for the right players to position themselves is open. Which is exactly why this June matters more than most.

The Summit, The Setting, The Purpose

On 10 - 11 June 2026, the 6th Hospitality Innovation Summit – Morocco takes place at the Four Seasons Hotel Rabat at Kasr Al Bahr, bringing together regional and global hospitality leaders for two days of focused dialogue and real project engagement.

This is not an open forum. It is an invite-only, closed-door environment where over 500+ senior decision-makers, developers, hotel operators, architects, contractors, interior designers, consultants, and global solution providers, come together with a shared intent: to engage around active hospitality projects.

Every attendee is carefully selected, with interactions structured to align active project needs with the right expertise from the outset.

The result is a format where two days translate into real progress, whether it’s a developer with a live brief connecting with the right supplier, or an architect leaving with a clear shortlist of partners rather than a stack of business cards.

Held under the theme “Hosting the Future”, the summit moves beyond ideas to execution, connecting stakeholders at the right stage of development, where decisions are made and projects move forward.

Ravi Kumar Chandran, Founder and Managing Director at GBB, shares:

“What is happening in Morocco is more than a hotel build-out, it is a structured national reset. The Cap Hospitality programme alone is putting 4 billion MAD behind the modernisation of 25,000 existing rooms, and Vision 2030 is targeting 26 million visitors, which is reshaping every conversation around design, procurement, and operations in the country.

The 6th Edition Hospitality Innovation Summit was built for exactly that conversation. With the Moroccan Agency for Tourism Development (SMIT) as our Institutional Partner, the National Council of the Order of Architects of Morocco (CNOA) as our Supporting Partner, and Four Seasons Hotel Rabat at Kasr Al Bahr as our Hospitality Partner, we are bringing Morocco’s leading owners and developers, RISMA, Atlas Hospitality, Alliances, ADDOHA, CGI, YNNA Holding and Eagle Hills Morocco, into the same room as global operators including Accor, Marriott, Hilton, Radisson, BWH, Kerten, Banyan Tree and Dusit.

The capital backing this expansion is also at the table through Ithmar Capital, IFC, the EBRD and Kasada Capital, alongside design leadership from Zaha Hadid Architects, HKS, HBA, WATG, Rockwell Group and Pierre-Yves Rochon. This is where the decisions behind this policy moment will be made, in the same room, at the right time."

Built on Results. Driven by Precision.

Behind the summit is a platform built on:

27 Editions | 3,140+ Project Companies | 1,140+ Solution Providers | 28,000+ Face-to-Face Meetings Facilitated

Each delegate gets a dedicated point of contact, and every meeting is engineered through AI-powered matchmaking, pairing active project needs with the right solution expertise before anyone walks into the room.

Strong market reach. Seamless execution. Measurable outcomes. Every time.

Who’s in the Room

Backing the summit as Institutional Partner, SMIT Morocco brings significant strategic weight to the platform, reinforcing its alignment with the country’s wider hospitality and tourism development ambitions. Joining as Supporting Partner, CNOA further strengthens the summit’s connection to Morocco’s architectural and development ecosystem.

The partner line-up reflects the multidisciplinary nature of modern hospitality development. Honeywell, Daikin Middle East & Africa FZE, and Afaq Holding Pvt Ltd, joining as Silver Partners, bring expertise across smart building technologies, HVAC systems, and project solutions increasingly central to hospitality development today. Alongside them, Technogym joins as Wellness Partner, Castalie as Eco Hydration Partner and Artevo as Art Consulting Partner, among other industry contributors supporting the summit.

Beyond the partner ecosystem, the summit will also host representatives from leading hospitality groups, developers, and global design firms including Atlas Hospitality Group, Eagle Hills Morocco, YNNA Holding, Alliance Development, Allali Group, Pierre-Yves Rochon, HBA Architecture, WATG, and Jouin Manku, among other hospitality leaders shaping projects across the region and internationally.

Speakers will include leaders from organisations including Marriott International, Accor Group, JLL Hotels & Hospitality, HKS, and Wallpaper, spanning hospitality, design, and market intelligence. Explore the full speaker line-up: hospitalityinnovationsummit.com/morocco/#our-speakers.

The Future Gets Built Here

Morocco’s hospitality transformation is not a ten-year horizon. It is a four-year sprint to 2030, and the procurement cycles, investment decisions, and design commissions that will define it are being activated right now.

The 6th Hospitality Innovation Summit is where the industry’s most consequential conversations are already scheduled to happen, in a country where the stakes have never been higher, at a moment when being in the room is everything.

Request your invitation at https://tinyurl.com/3t4yyeuu

For more enquiries: [email protected]